Why Bother... with a professional golf
course architect? by Nigel Draffan
Apart from its setting, the Goodwood Golf Course is probably no different from
all the others. We are all experts. We are all greenkeepers.
We are all secretaries. We know all about how to run
the Club, how to maintain the golf course.
We know just where the bunker should be, and equally where it should not be,
how the green should be cut, how fast or slow it should
be (if I putt well it is, of course, perfect and the
greenkeeper is quite wonderful!), where the rough should
be, how long it should be... and so on... and so on.
And yes, we're all golf course Architects.
I jest because on the Goodwood Estate, the home of the
Duke of Richmond, and his son, the Earl of March,
the use of professional expertise is of paramount importance,
where such skills are not available in
house. We have one of the most beautiful racecourses
in the world on top of the Downs; we have an original
motor racing circuit, former home of Formula One
racing, which now hosts the Revival meeting for vintage
racing cars; we have a beautiful Stately Home set
within an historic park, which forms the backdrop
to the internationally renowned Festival of Speed.
All these wonderful assets have benefited from the expertise
of a variety of professionals.
"Our Architect organised the competitive
tendering process having completed a fully documented
detailed design which was qualified and quantified.
He oversaw the work and took responsibility for
the contractor."
And now we have a golf course of
our own in need of careful and sympathetic renovation
where
differentiation from all other venues is an essential
ingredient to our quest for excellence and setting
us apart.
After years of standing still whilst in the hands of all those experts
I alluded to before, we decided to bring this corner
of the Estate up to the high standards attributed
to the "glorious" reputation of the other sporting
gems of the Estate.
We took advice from a number of professionals; primarily from an experienced
golf course management team, and a golf course Architect.

The Architect appraised our old course which was laid out by James Braid in
1908, and he presented us with a thoroughly thought
through report from which we were able, with our management
expertise, to define a way forward.
We set up a professional team comprising a golf course
and landscape Architect, management consultant, agronomist,
irrigation designer,
working alongside our Club's professional management
staff to execute the renovation programme.
We followed the advice of our professional team. Our Architect organised the
competitive tendering process having completed a fully
documented detailed design which was qualified and
quantified. He oversaw the work and took responsibility
for the contractor.
Regular meetings, inspections, reporting, proper financial estimating, budgetary
control and managed programming - all essential ingredients
of a professional approach to give us a feeling of
trust and competence.
These are all the tools of a professional's trade but the best of them
are also those that seek out, absorb and assimilate
the standards and objectives for which we are striving.
Our option would have been to have done it all ourselves.
We could have cut out the professional Architect but
to what end? A lack
of experience means lack of foresight. We would have
fallen short of our target and Lord March's stated
aspiration to make our renovated golf course the best
of its type in the South of England. Some would have
said that we would have saved money - not so!
I have little doubt that in the long run it would have cost us more as many
more mistakes would have been made in trying to achieve
our objective, not to mention incurring the wrath of
many of our knowledgeable members.
Employing an Architect, doing it professionally, in a structured professional
environment actually gave us, the best value for not
an inconsiderable investment. We were able to review
the renovation process at each stage, revise, refine,
vary the detail as we felt best, and retain that necessary
flexibility in such an approach.
We relied on our professional golf course Architect, his team and his experience.
We gave him a clear brief (not always the case I am
sure). He accepted it, took the responsibility of executing
it, as if with his own purse, in protecting ours.
Although our renovated golf course is now back in play we continue to rely on
him as we further the evolution of the Goodwood Club
in the years to come. During the next year or so we
see the Clubhouse renovated - through the hands of
further professionals.
Why bother with a professional? Simply because it is
the only sensible way not to burn your fingers!