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Predicting the Future - Trends in the Golf Course Market
By Dr. Klaus Ennemoser


Dr. Klaus Ennemoser
Numerous golf insiders pretend to be clairvoyants and proclaim their forecasts for the "future golf market". But predictions of the future are always fraught with uncertainties and results can vary according to how you view the crystal ball. Ennemoser Consulting has also tried to predict the future using its own oracle, a computer data base.There is no international organisation collating information from all the golf clubs (golf courses) in the world. Consequently, no precise worldwide golf statistics exist, but it is estimated that, throughout the world, there are 60 million golfers and 30,000 golf courses.The golf market is growing. It is not booming but it is growing steadily. Within the past 10 years the number of players in Europe has grown by an average of 7% while the number of golf courses has risen by an average of 5% per year. Comparable statistics in Germany show an average yearly increase of 11% for golfers and 8% for golf courses. This comparison shows immediately that demand is growing faster than supply.

Within Europe, the UK and Ireland claim 51% of all European golf courses and 43% of all registered European golfers, yet only 15% of the European population. The number of non-registered "independent" golfers is also extremely high in the UK, where there are an estimated 1,25 to 1,75 million players. On the continent, the "Big Four" in the golf market are Sweden, Germany, France and Spain. These four countries have 68% of all golfers and 61% of all golf courses.

The following table, Golf Statistics Europe 2000, shows this in detail.

Golf Statistics Europe 2000

P

Country

Population in 1.000

Rank

Courses

Rank

Registered Golfers

Rank

1

England

48.903

4

1.890

1

860.000

1

2

Scotland

5.136

16

542

3

263.000

6

3

Wales

2.916

20

159

9

83.060

10

4

Ireland

3.586

19

392

6

267.131

5

5

UK and Ireland      (Pos. 1-4)

60.541

 

2.983

 

1.473.191

 

6

Sweden

8.830

12

420

5

394.042

2

7

Germany

81.869

1

604

2

370.490

3

8

France

58.060

2

511

4

291.754

4

9

Spain

39.199

5

247

7

174.854

7

10

Netherlands

15.460

6

130

11

160.600

8

11

Denmark

5.220

15

131

10

108.922

9

12

Norway

4.354

18

115

12

80.000

11

13

Finland

5.110

17

97

14

76.522

12

14

Austria

8.054

13

110

13

60.478

13

15

Italy

57.204

3

222

8

53.972

14

16

Belgium

10.146

10

76

15

40.074

15

17

Switzerland

7.039

14

72

16

36.734

16

18

Portugal

9.927

11

59

17

9.500

17

19

Czech Republic

10.332

8

23

19

8.589

18

20

Iceland

268

23

53

18

8.500

19

21

Slovenia

1.992

21

8

20

2.504

20

22

Hungary

10.229

9

6

21

1.180

21

23

Luxembourg

410

22

6

21

1.000

22

24

Greece

10.467

7

4

23

955

23

25

Continent (Pos 6 bis 24)

344.170

 

2.894

 

1.880.670

 

26

EUROPE (Pos 5 +25)

404.711

 

5.877

 

3.353.861

 

About 77% of the golf courses are located in the five major European golf countries - UK, Germany, France, Sweden and Ireland. The remainder are spread over 25 other countries.

Also, the same five countries account for 75% of total golfers in Europe.

The following graph shows golf courses and golfers in the five major European golf nations.

The Major European Golf Countries  
Golf Courses Golfers
UK Germany France
Sweden Ireland Rest of Europe

The three most characteristic methods for describing a golf market are:

(1) Availability (population per 18 hole course)
(2) Per capita (golfer in % of population)
(3) Capacity (or Usage) (golfers per 18 holes)

Availability "Availability" indicates the number of inhabitants per 18 hole course. The lower the number, the better the availability. However, this statistic does not express whether or not there is sufficient capacity for admittance to a golf club (e.g. limitations like waiting lists or membership unavailability). Because of the lack of data available the figures for "population per golf course or golf club" are often used.

The following graph shows the development stages of the European countries, derived from the information above.

Development Stages of Golf in Europe

Insufficiently Developed Golf Nations

Threshold Countries
1 golf course for a population the size of a big city

Fairly Developed Golf Nations
1 golf course for a population the size of a medium sized city

Highly Developed Golf Nations
1 golf course for a population the size of a small town

Highest Developed Golf Nations
1 golf course for a population the size of a village
       

4.000 ... 25.000
Iceland
Ireland
Scotland
Wales
Sweden

     

25.001 ... 70.000
England
Denmark
Norway
Finland
Luxembourg

 
   

70.001 ... 140.000
Austria
Netherlands
Switzerland
France
Belgium

   

140.000 ... 500.000
Germany
Spain
Portugal
Italy
Slovenia

     

500.000 ... >
Czech Republic
Hungary
Greece

       
Per Capita This shows the percentage of registered golfers of the population. Independent golfers (non club members) are not included in the statistics by the National Golf Associations.
Capacity (Usage) How much golf courses are used by golfers is shown by the index 'golfers per 18 holes' or 'golfers per golf course' and is an indicator for the economic capacity of golf courses.
Index The average of the countries included in this statistic equals 100. Consequently, by using the respective index, it shows how much a country is over or below average.

A statistical overview of the European Golf Market 2000 is shown below:

Statistical Numbers of the European Golf Market 2000

P

Country

Availability

Index

Per Capita

Index

Capacity (Usage)

Index

1

England

25.875

38

1,8%

212

455

80

2

Scotland

9.476

14

5,1%

618

485

85

3

Wales

18.340

27

2,8%

344

522

92

4

Ireland

9.148

13

7,4%

899

681

119

5

Great Britain and Ireland

20.295

29

2,4%

294

494

87

6

Sweden

21.024

31

4,5%

538

938

164

7

Germany

135.545

197

0,5%

55

613

107

8

France

113.620

165

0,5%

61

571

100

9

Spain

158.700

230

0,4%

54

708

124

10

Netherlands

118.923

173

1,0%

125

1.235

216

11

Denmark

39.847

58

2,1%

252

831

146

12

Norway

37.861

55

1,8%

222

696

122

13

Finland

52.680

76

1,5%

181

789

138

14

Austria

73218

107

0,8%

91

550

96

15

Italy

257.676

374

0,1%

11

243

43

16

Belgium

133.500

194

0,4%

48

527

92

17

Switzerland

97.764

142

0,5%

63

510

89

18

Iceland

5.057

7

3,2%

383

160

28

19

Portugal

168.254

244

0,1%

12

161

28

20

Czech Republic

449.217

652

0,1%

10

373

65

21

Luxembourg

68.333

99

0,2%

29

167

29

22

Slovenia

249.000

362

0,1%

15

313

55

23

Hungary

1.704.833

2.476

0,0%

1

197

34

24

Greece

2.616.750

3.800

0,0%

1

239

42

25

Continent

118.925

173

0,5%

66

650

114

26

EUROPE

68.864

100

0,8%

100

571

100

The top 5 countries by availability, per capita and capacity

R
1
2
3
4
5
Greatest Availability
Iceland 5.057
Ireland 9.148
Sweden 21.024
Great Britain 21.682
Norway 37.861
Highest Per Capita
Ireland 7,4%
Sweden 4,5%
Iceland 3,2%
Great Britain 2,1%
Denmark 2,1%
Highest Capacity
Netherlands 1.235
Sweden 938
Denmark 831
Finland 789
Spain 708

Until 1995 the UK and Ireland had more golfers than the rest of Europe combined. Since 1996 this relation changes in favour of the "continent". By the end of 2000 "only" about 44% of the registered European golfers were on the British Isles and in Ireland.

Newly registered golfers per year (Europe) (1985 to 2000): 124.500

This graph shows this development




A comparison of the development of golf courses and the increase of golfers shows clearly that the growth of European golf is shifting to the continent.

Newly registered golfers per year (GB und IRL) (1985 to 2000): 29.500

New golf courses per year (GB und IRL) (1985 to 2000): 57

Newly registered golfers per year (Continent) (1985 to 2000): 95.000

Newly golf courses per year (Continent) (1985 to 2000): 129

Summarising the developments of European golf it can be said that:

- the countries UK, Germany, Sweden, France and Ireland are the leaders. These 5 countries have 76% of the golf courses and 77% of the golfers

- there is a total of about 5.800 golf courses and 3,3 million registered golfers in Europe. In addition there are about 2 million independent golfers, mostly from the UK.

- the development of new golf courses and the growing number of new golfers are increasingly shifting to the continent. The British market is highly saturated.

DEVELOPMENT OF GOLF WORLDWIDE - PREDICTION 2010

Predicting for larger areas is easier because more data is available. Therefore it can be assumed that the outlook on the world market is quite realistic.

Prediction 2010 - Golf Course

Country

Worldwide
USA
Europe
Continent
Great Britain and Ireland
Germany
2000

28.562
16.743
5.877
2.894
2.983
604
Outlook for 2010 based on
Absolute increase
35.600
19.800
7.700
4.100
3.500
800
Relative increase
37.900
20.600
8.800
5.800
3.700
1.100
Average
36.750
20.200
8.250
4.950
3.600
950

Prediction 2010 - Golfers

Country

Worldwide
USA
Europe
Continent
Great Britain and Ireland
Germany
2000

61.000.000
26.446.000
3.353.861
1.880.670
1.473.191
370.490
Outlook for 2010 based on
Absolute increase
61.000.000
26.446.000
3.353.861
1.880.670
1.473.191
370.490
Relative increase
86.000.000
28.500.000
5.529.000
4.809.000
1.759.000
887.300
Average
82.400.000
28.400.000
4.977.000
3.778.000
1.718.000
678.800

A comparison of the different countries and regions shows that the margins between the outlook based on absolute increase in the past and the increase rates in Europe show the biggest differences. This also means that the major increases within the next decade will take place in Europe, compared with other regions.

Finally, development of the golf market can be summarised as follows:

General Trends
The ratio between work and leisure time changes continuously - more leisure time used for personal interestsPeople get older, education gets better and there is the tendency towards small families and single households.

Golf Trends Competition will make golf more affordable (tendency to mass sport). There will be a greater variety of golf courses with an increasing number of both short and inexpensive courses, and expensive private clubs (at the other end of the scale).

Golf worldwide 2010 Worldwide about 36.750 Golf Courses and 82,4 million Golfers can be estimated for 2010.
Importantly development in Europe will be the most dynamic.

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