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Predicting the Future - Trends
in the Golf Course Market
By Dr. Klaus Ennemoser

Dr. Klaus
Ennemoser |
Numerous golf insiders pretend to
be clairvoyants and proclaim their forecasts for the "future
golf market". But predictions of the future are always
fraught with uncertainties and results can vary according
to how you view the crystal ball. Ennemoser Consulting has
also tried to predict the future using its own oracle, a
computer data base.There is no international organisation
collating information from all the golf clubs (golf courses)
in the world. Consequently, no precise worldwide golf statistics
exist, but it is estimated that, throughout the world, there
are 60 million golfers and 30,000 golf courses.The golf
market is growing. It is not booming but it is growing steadily.
Within the past 10 years the number of players in Europe
has grown by an average of 7% while the number of golf courses
has risen by an average of 5% per year. Comparable statistics
in Germany show an average yearly increase of 11% for golfers
and 8% for golf courses. This comparison shows immediately
that demand is growing faster than supply.
Within Europe, the UK and Ireland claim 51% of all European
golf courses and 43% of all registered European golfers,
yet only 15% of the European population. The number of non-registered
"independent" golfers is also extremely high in
the UK, where there are an estimated 1,25 to 1,75 million
players. On the continent, the "Big Four" in the
golf market are Sweden, Germany, France and Spain. These
four countries have 68% of all golfers and 61% of all golf
courses.
The following table, Golf Statistics
Europe 2000, shows this in detail.
Golf Statistics Europe
2000 |
| P |
Country |
Population
in 1.000 |
Rank |
Courses |
Rank |
Registered
Golfers |
Rank |
| 1 |
England |
|
4 |
1.890 |
1 |
860.000 |
1 |
| 2 |
Scotland |
5.136 |
16 |
542 |
3 |
263.000 |
6 |
| 3 |
Wales |
2.916 |
20 |
159 |
9 |
83.060 |
10 |
| 4 |
Ireland |
3.586 |
19 |
392 |
6 |
267.131 |
5 |
| 5 |
UK and Ireland (Pos.
1-4) |
60.541 |
|
2.983 |
|
1.473.191 |
|
| 6 |
Sweden |
8.830 |
12 |
420 |
5 |
394.042 |
2 |
| 7 |
Germany |
81.869 |
1 |
604 |
2 |
370.490 |
3 |
| 8 |
France |
58.060 |
2 |
511 |
4 |
291.754 |
4 |
| 9 |
Spain |
39.199 |
5 |
247 |
7 |
174.854 |
7 |
| 10 |
Netherlands |
15.460 |
6 |
130 |
11 |
160.600 |
8 |
| 11 |
Denmark |
5.220 |
15 |
131 |
10 |
108.922 |
9 |
| 12 |
Norway |
4.354 |
18 |
115 |
12 |
80.000 |
11 |
| 13 |
Finland |
5.110 |
17 |
97 |
14 |
76.522 |
12 |
| 14 |
Austria |
8.054 |
13 |
110 |
13 |
60.478 |
13 |
| 15 |
Italy |
57.204 |
3 |
222 |
8 |
53.972 |
14 |
| 16 |
Belgium |
10.146 |
10 |
76 |
15 |
40.074 |
15 |
| 17 |
Switzerland |
7.039 |
14 |
72 |
16 |
36.734 |
16 |
| 18 |
Portugal |
9.927 |
11 |
59 |
17 |
9.500 |
17 |
| 19 |
Czech
Republic |
10.332 |
8 |
23 |
19 |
8.589 |
18 |
| 20 |
Iceland |
268 |
23 |
53 |
18 |
8.500 |
19 |
| 21 |
Slovenia |
1.992 |
21 |
8 |
20 |
2.504 |
20 |
| 22 |
Hungary |
10.229 |
9 |
6 |
21 |
1.180 |
21 |
| 23 |
Luxembourg |
410 |
22 |
6 |
21 |
1.000 |
22 |
| 24 |
Greece |
10.467 |
7 |
4 |
23 |
955 |
23 |
| 25 |
Continent
(Pos 6 bis 24) |
344.170 |
|
2.894 |
|
1.880.670 |
|
| 26 |
EUROPE (Pos
5 +25) |
404.711 |
|
5.877 |
|
3.353.861 |
|
About 77% of the golf courses are located
in the five major European golf countries - UK, Germany,
France, Sweden and Ireland. The remainder are spread over
25 other countries.
Also, the same
five countries account for 75% of total golfers in Europe.
The following
graph shows golf courses and golfers in the five major European
golf nations.
| The Major European Golf
Countries |
|
| Golf Courses |
Golfers |
 |
 |
| |
Sweden |
Ireland |
Rest of Europe |
|
The three most characteristic methods
for describing a golf market are:
(1) Availability (population per 18 hole
course)
(2) Per capita (golfer in % of population)
(3) Capacity (or Usage) (golfers per 18 holes)
| Availability |
"Availability"
indicates the number of inhabitants per 18 hole course.
The lower the number, the better the availability. However,
this statistic does not express whether or not there
is sufficient capacity for admittance to a golf club
(e.g. limitations like waiting lists or membership unavailability).
Because of the lack of data available the figures for
"population per golf course or golf club"
are often used. |
The following
graph shows the development stages of the European countries,
derived from the information above.
Development Stages
of Golf in Europe
| Insufficiently Developed Golf Nations |
Threshold Countries
1 golf course for a population the size of a big city |
Fairly Developed Golf Nations
1 golf course for a population the size of a medium
sized city |
Highly Developed Golf Nations
1 golf course for a population the size of a small
town |
Highest Developed Golf Nations
1 golf course for a population the size of a village |
| |
|
|
|
4.000 ... 25.000
Iceland
Ireland
Scotland
Wales
Sweden |
| |
|
|
25.001 ... 70.000
England
Denmark
Norway
Finland
Luxembourg |
|
| |
|
70.001 ... 140.000
Austria
Netherlands
Switzerland
France
Belgium |
|
|
| |
140.000 ... 500.000
Germany
Spain
Portugal
Italy
Slovenia |
|
|
|
| 500.000 ... >
Czech Republic
Hungary
Greece |
|
|
|
|
| Per Capita |
This shows the percentage of registered
golfers of the population. Independent golfers (non
club members) are not included in the statistics by
the National Golf Associations. |
| Capacity (Usage) |
How much golf courses are used by golfers
is shown by the index 'golfers per 18 holes' or 'golfers
per golf course' and is an indicator for the economic
capacity of golf courses. |
| Index |
The average of the countries included
in this statistic equals 100. Consequently, by using
the respective index, it shows how much a country is
over or below average. |
A statistical
overview of the European Golf Market 2000 is shown below:
Statistical Numbers of
the European Golf Market 2000 |
| P |
Country |
Availability |
Index |
Per Capita |
Index |
Capacity
(Usage) |
Index |
| 1 |
England |
|
38 |
1,8% |
212 |
455 |
80 |
| 2 |
Scotland |
9.476 |
14 |
5,1% |
618 |
485 |
85 |
| 3 |
Wales |
18.340 |
27 |
2,8% |
344 |
522 |
92 |
| 4 |
Ireland |
9.148 |
13 |
7,4% |
899 |
681 |
119 |
| 5 |
Great Britain and Ireland |
20.295 |
29 |
2,4% |
294 |
494 |
87 |
| 6 |
Sweden |
21.024 |
31 |
4,5% |
538 |
938 |
164 |
| 7 |
Germany |
135.545 |
197 |
0,5% |
55 |
613 |
107 |
| 8 |
France |
113.620 |
165 |
0,5% |
61 |
571 |
100 |
| 9 |
Spain |
158.700 |
230 |
0,4% |
54 |
708 |
124 |
| 10 |
Netherlands |
118.923 |
173 |
1,0% |
125 |
1.235 |
216 |
| 11 |
Denmark |
39.847 |
58 |
2,1% |
252 |
831 |
146 |
| 12 |
Norway |
37.861 |
55 |
1,8% |
222 |
696 |
122 |
| 13 |
Finland |
52.680 |
76 |
1,5% |
181 |
789 |
138 |
| 14 |
Austria |
73218 |
107 |
0,8% |
91 |
550 |
96 |
| 15 |
Italy |
257.676 |
374 |
0,1% |
11 |
243 |
43 |
| 16 |
Belgium |
133.500 |
194 |
0,4% |
48 |
527 |
92 |
| 17 |
Switzerland |
97.764 |
142 |
0,5% |
63 |
510 |
89 |
| 18 |
Iceland |
5.057 |
7 |
3,2% |
383 |
160 |
28 |
| 19 |
Portugal |
168.254 |
244 |
0,1% |
12 |
161 |
28 |
| 20 |
Czech Republic |
449.217 |
652 |
0,1% |
10 |
373 |
65 |
| 21 |
Luxembourg |
68.333 |
99 |
0,2% |
29 |
167 |
29 |
| 22 |
Slovenia |
249.000 |
362 |
0,1% |
15 |
313 |
55 |
| 23 |
Hungary |
1.704.833 |
2.476 |
0,0% |
1 |
197 |
34 |
| 24 |
Greece |
2.616.750 |
3.800 |
0,0% |
1 |
239 |
42 |
| 25 |
Continent |
118.925 |
173 |
0,5% |
66 |
650 |
114 |
| 26 |
EUROPE |
68.864 |
100 |
0,8% |
100 |
571 |
100 |
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The top 5
countries by availability, per capita and capacity
R
1
2
3
4
5 |
Greatest Availability
Iceland 5.057
Ireland 9.148
Sweden 21.024
Great Britain 21.682
Norway 37.861 |
Highest Per Capita
Ireland 7,4%
Sweden 4,5%
Iceland 3,2%
Great Britain 2,1%
Denmark 2,1% |
Highest Capacity
Netherlands 1.235
Sweden 938
Denmark 831
Finland 789
Spain 708 |
Until 1995 the
UK and Ireland had more golfers than the rest of Europe
combined. Since 1996 this relation changes in favour of
the "continent". By the end of 2000 "only"
about 44% of the registered European golfers were on the
British Isles and in Ireland.
Newly registered golfers per year (Europe)
(1985 to 2000): 124.500
This graph shows this
development
A comparison of the development of golf courses and the
increase of golfers shows clearly that the growth of European
golf is shifting to the continent.
Newly registered golfers per year (GB
und IRL) (1985 to 2000): 29.500
New golf courses per year (GB und IRL) (1985 to 2000):
57
Newly registered golfers per year (Continent) (1985 to
2000): 95.000
Newly golf courses per year (Continent) (1985 to 2000):
129
Summarising the developments of European
golf it can be said that:
- the countries UK, Germany, Sweden, France
and Ireland are the leaders. These 5 countries have 76%
of the golf courses and 77% of the golfers
- there is a total of about 5.800 golf courses and 3,3
million registered golfers in Europe. In addition there
are about 2 million independent golfers, mostly from the
UK.
- the development of new golf courses and the growing
number of new golfers are increasingly shifting to the
continent. The British market is highly saturated.
DEVELOPMENT OF GOLF WORLDWIDE - PREDICTION
2010
Predicting for larger areas is easier because
more data is available. Therefore it can be assumed that
the outlook on the world market is quite realistic.
Prediction 2010 - Golf Course
Country
Worldwide
USA
Europe
Continent
Great Britain and Ireland
Germany |
2000
28.562
16.743
5.877
2.894
2.983
604 |
Outlook for 2010 based
on
Absolute
increase
35.600
19.800
7.700
4.100
3.500
800 |
Relative
increase
37.900
20.600
8.800
5.800
3.700
1.100 |
Average
36.750
20.200
8.250
4.950
3.600
950 |
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Prediction 2010 - Golfers
Country
Worldwide
USA
Europe
Continent
Great Britain and Ireland
Germany |
2000
61.000.000
26.446.000
3.353.861
1.880.670
1.473.191
370.490 |
Outlook for 2010 based
on
Absolute
increase
61.000.000
26.446.000
3.353.861
1.880.670
1.473.191
370.490 |
Relative
increase
86.000.000
28.500.000
5.529.000
4.809.000
1.759.000
887.300 |
Average
82.400.000
28.400.000
4.977.000
3.778.000
1.718.000
678.800 |
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A comparison of the different countries
and regions shows that the margins between the outlook based
on absolute increase in the past and the increase rates
in Europe show the biggest differences. This also means
that the major increases within the next decade will take
place in Europe, compared with other regions.
Finally, development of the golf market
can be summarised as follows:
General Trends
The ratio between work and leisure time changes continuously
- more leisure time used for personal interestsPeople get
older, education gets better and there is the tendency towards
small families and single households.
Golf Trends Competition
will make golf more affordable (tendency to mass sport).
There will be a greater variety of golf courses with an
increasing number of both short and inexpensive courses,
and expensive private clubs (at the other end of the scale).
Golf worldwide 2010 Worldwide about 36.750 Golf Courses
and 82,4 million Golfers can be estimated for 2010.
Importantly development in Europe will be the most dynamic.
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