The website, www.standrews.org.uk, provides a full range of information on how to book golf at the seven St Andrews Links courses, including the Old Course, and features a brand new golf shop where users can purchase official Old Course and St Andrews Links merchandise.
An official launch for the website was held at the USPGA Merchandise Show in Orlando, Florida where the site was unveiled by St Andrews Links Trust chief executive Alan McGregor. The website has been live for several days and has received positive feedback from customers.
Visitors to the site can book tee times online, purchase merchandise and arrange golf lessons or custom fit sessions on the website as well as access a wealth of information about the services and facilities at the Links. The new website has a far simpler and flatter navigational structure that leaves users only two or three clicks away from the information they are looking for.
Some fascinating footage from the Open Championships at the Old Course can be viewed on the site along with the TV commercial for St Andrews Links and its global partner Allianz. The Old Course webcam can be viewed on the site and interactive course guides and image galleries are available for each of the courses.