The report – conducted by Sports Marketing Surveys Inc – shows that UKGCOA members have seen a 20% increase in rounds played compared to the national average of just 8%.
Utilising data provided by UKGCOA member clubs over the course of 2011, the report allows them to monitor their performance and benchmark against an industry standard in an easy and efficient way.
Through the report members also have access to a wide range of business performance indicators such as green fee yields, membership numbers, annual subscription rates and operating costs of many different types of golf courses and clubs across theUK.
You can download the report here:
Download:
UKGCOA Golf Facility Benchmarking Executive Summary Report