A major Asian presence in the world’s Top 10, low cost urban golf courses, new self-coaching digital “smart clubs”, short format golf, carbon positive courses and family friendly facilities will revolutionize the game of golf by the start of the next decade, according to a major new piece of research commissioned by global investor in golf HSBC to mark the 141st Open Championship this week.
Top players past and present are united in their belief that Asian golfers will make up one third of the World’s Top 10 by 2020 with golf legend Player seeing “several of the world’s Top 10 coming from Asia” and former World No 3 Paul Casey predicting the Top 10 will be “an equal split of Asian, European and US players”.
Key findings of the report include:
The research – which interviewed experts from the world of golf, media, gaming and the environment – revealed that Asia’s success will be fuelled by economic growth and the rise of the middle classes which has seen Asian consumers turning to leisure activities and children playing the game from an early age.
You can download the full report here.