How the Golf Market Feels

Martin Suiter, a market research consultant, working in Germany, has produced a study on the emotions of golfers, with a focus on tourism and equipment purchases. He has been working in the golf business since 1990 and has explored all corners of the industry.

The emotions of golfers have repeatedly been involved in successful business strategies, but how can this be evaluated and validated? This study presents a new, defined approach to the subject and focuses on the results connected with tourism and equipment.

The full study (in German only) can be downloaded from their website: martinsuiter.com/downloads-en/

The summary can be downloaded here: