They have also recently produced a Junior Organisers' Handbook - A comprehensive guide to running a successful Junior Section.
As part of England Golf's research strategy, the Golf Club Membership Questionnaire is distributed to all affiliated golf clubs every two years, in order to build up a picture of junior and adult membership within golf clubs in England.
Information collected from the Questionnaire is published in a Results Booklet. The Results Booklet from the 2012 Questionnaire is now available and can be purchased from the online shop for £2.00. The 2012 Booklet and previous Results Booklets, from 2006 onwards, are also available to download on the link to the right of the page.
The Questionnaire has enabled England Golf to direct resources and provide support to golf clubs and counties (view examples of how this data has been used).
Feedback from England Golf’s 2012 Golf Club Membership Questionnaire shows that clubs are becoming increasingly flexible and customer-focused as they strive to attract new golfers and to recruit and retain members. The main findings of the research are highlighted in the Results Booklet, which includes information and ideas for golf clubs. The survey also helps England Golf to direct national strategy and to show where resources will be best used in future.
In total, 25 per cent of golf clubs which responded to the questionnaire have experienced an increase in members in the last two years, despite an overall drop in membership nationwide. England Golf will be examining these golf clubs in more detail to establish how they are achieving success. According to the research, more golf clubs are offering a range of membership categories, including flexible, corporate, student and intermediate. They are adopting a wider range of initiatives to attract members and increasingly working with County Golf Partnerships to recruit and retain players. Over the past four years, the CGP network has introduced more than 154,000 people to golf, with 4200 memberships reported to date.
Clubs are also becoming more innovative in promotion and marketing, with a marked growth in the use of social media alongside established communication. Almost all the clubs that responded have membership vacancies and a growing number are abandoning entrance fees. More clubs are also staggering fees over the transition period from junior to adult ranks.
The Results Book can be downloaded here or from the England Golf website - www.englandgolf.org
The Junior Organisers' Handbook has been designed to challenge some existing practices and help guide golf clubs on how best to encourage junior golf now and in the future. There are many volunteers who take on the role of junior organiser within their club and the handbook will assist them in their role and help them to provide the guidance that juniors require to fulfill their potential and continue within the game to whatever level they aspire.
The Junior Organisers' Handbook can be downloaded from the England Golf website - www.englandgolf.org