It goes on to look at: The golf tourist; golfing for leisure and business, demographics, psychographics, and consumer trends; planning for golf tourism; the development of golf resort communities, golf destinations, and the link between golf and real estate; the management and marketing of golf tourism; operations, finance, HR issues, and the role of the Internet, advertising, PR and promotions; and the impact of golf tourism; environmental, social and economic impacts.
Each chapter begins with a 'Golf Tourism Spotlight' section which focuses on the achievements of successful individuals or organizations in the international golf tourism industry, spanning the globe from Florida to South Africa, China, Australia and Jamaica and more. Also, in each chapter there are two Golf Tourism Snapshots consisting of short, real-life cases which illustrate a paprticular concept or theoretical principle. At the end of every chapter there is an up-to-date, relevant and detailed Case Study designed to foster critical thinking, which illustrates actual business scenarios that stress several concepts found in the chapter. A thorough, insightful and truly international investigation into this multi-billion dollar business, Golf Tourism is essential reading to learn more about one of the fastest growing areas of the tourism industry.
This book is available for loan from the EIGCA Library.